Today, British Gas announced they’d be raising prices by 9.2%.
The same day, some bright spark thought it’d be a great idea to hold a Q&A session using the #AskBG hashtag.
It all started with this rather well-meaning tweet from @BritishGas:
Our Customer Services Director Bert Pijls will be taking part in a Q&A about our price rise at 1-2pm. Tweet your questions using #AskBG!
— British Gas (@BritishGas) October 17, 2013
But British Gas customers unhappy with the price increase decided to vent their anger through the hashtag, which resulted in a rather entertaining afternoon for Twitter users (probably not so much for their social media team though..!).
Here are a few of my favourite #AskBG tweets of the afternoon:
"Will you pass on the cost savings from firing your social media team to customers?" #askBG
— James Ball (@jamesrbuk) October 17, 2013
— Felicity Morse (@FelicityMorse) October 17, 2013
I'm warming to the #AskBG Q&A… the only time I will be this winter!!
— Gary Marshall (@BrandDirector) October 17, 2013
— Tim Crichton (@TimCrichton) October 17, 2013
#AskBG put prices up 9% then ask for comments. What could possibly go wrong…
— Bobby Oven (@BobbyOven) October 17, 2013
Just when I was thinking “someone should get the sack for this”, someone kindly pointed out – http://gs7.globalsuccessor.com/centrica02/tpl_centrica02.asp?s=4A515F4E5A565B1A&jobid=36882%2C8958347134&key=2586977&c=125454124847&pagestamp=senirrcpypgowoklxa
Yep – they’re looking for a new Senior Social Media Manager! 🙂