Today, British Gas announced they’d be raising prices by 9.2%.

The same day, some bright spark thought it’d be a great idea to hold a Q&A session using the #AskBG hashtag.

It all started with this rather well-meaning tweet from @BritishGas:

Our Customer Services Director Bert Pijls will be taking part in a Q&A about our price rise at 1-2pm. Tweet your questions using #AskBG!

— British Gas (@BritishGas) October 17, 2013

But British Gas customers unhappy with the price increase decided to vent their anger through the hashtag, which resulted in a rather entertaining afternoon for Twitter users (probably not so much for their social media team though..!).

Here are a few of my favourite #AskBG tweets of the afternoon:

https://twitter.com/hullstephen/status/390807693193015296

"Will you pass on the cost savings from firing your social media team to customers?" #askBG

— James Ball (@jamesrbuk) October 17, 2013

.@BritishGas have you found a way to channel angry customer feedback into electricity? #askBG

— Felicity Morse (@FelicityMorse) October 17, 2013

I'm warming to the #AskBG Q&A… the only time I will be this winter!!

— Gary Marshall (@BrandDirector) October 17, 2013

@BritishGas #askbg can you show an updated picture please; I doubt he looks so relaxed now pic.twitter.com/HXGHdTRDnN

— Tim Crichton (@TimCrichton) October 17, 2013

#AskBG put prices up 9% then ask for comments. What could possibly go wrong…

— Bobby Oven (@BobbyOven) October 17, 2013

Just when I was thinking “someone should get the sack for this”, someone kindly pointed out – http://gs7.globalsuccessor.com/centrica02/tpl_centrica02.asp?s=4A515F4E5A565B1A&jobid=36882%2C8958347134&key=2586977&c=125454124847&pagestamp=senirrcpypgowoklxa

Yep – they’re looking for a new Senior Social Media Manager! 🙂