Adam's Blog

When Social goes wrong – the British Gas #AskBG disaster

Today, British Gas announced they’d be raising prices by 9.2%.

The same day, some bright spark thought it’d be a great idea to hold a Q&A session using the #AskBG hashtag.

It all started with this rather well-meaning tweet from @BritishGas:

But British Gas customers unhappy with the price increase decided to vent their anger through the hashtag, which resulted in a rather entertaining afternoon for Twitter users (probably not so much for their social media team though..!).

Here are a few of my favourite #AskBG tweets of the afternoon:


Just when I was thinking “someone should get the sack for this”, someone kindly pointed out –

Yep – they’re looking for a new Senior Social Media Manager! 🙂

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